Transforming Beauty Booking

At Endless Loop, we had the privilege of partnering with BePretty for the redesign of their platform. We've embarked on a transformative journey to enhance both the aesthetic appeal and functionality of their beauty and wellness hub.

Background

Since BePretty launched their apps they hadn’t seen the love or attention they deserve in terms of product design and customer experience. The company was growing fast, so BePretty approached us to help to rethink some aspects of their apps and redesign both their iOS and Android apps.

Services

UI Design

UX Design

Mobile Development

Tech Stack

iOS

Android

→ UI, personas and journeys coming together for an immersive beauty discovery

Challenge

BePretty enables women to reach, discover and book beauty appointments and, on the other hand, allows professionals to scale their businesses by promoting and managing them online. With a massive growth of users and professionals joining the platform, BePretty’s apps were in need of a rethink and redesign. So, our role was to create a a united customer experience that would help users easily search, discover and book beauty appointments.

→ A complete solution for BePretty both for iOS and Android

Approach

Our approach to this project was to find the best solution for each situation, whether it be finding and making an appointment, discovering a new venue or new services, rescheduling a booking, paying for a service and much more. This approach helped us meet the needs and wants of the users and the business. The approach employs basic research methods, such as analysis and testing, user experience, user interface and prototyping as well.

The result

BePretty, leading the Colombian and Chilean markets, is developing a tremendous change in the way beauty is consumed in all of South America. The results have exceeded expectations since the launch of the redesign of BePretty on iOs and Android. The increase has been across the board.